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Are low-priced spirits taking share from beer?
A Goldman Sachs report last week reinforced what some industry leaders have been saying for years: cheap spirits are chipping away at beer. The report by Goldman analyst Judy Hong is pegged on growth...
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CEO Gavin Hattersley details blueprint to propel MillerCoors to growth
MillerCoors is taking action to get to growth by 2019, despite a challenging external environment in which beer continues to lose share to wine and spirits, CEO Gavin Hattersley said in a speech...
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Anheuser-Busch adding new hard iced teas under Best Damn banner
Anheuser-Busch appears to be adding two new hard teas to its Best Damn lineup, according to labels submitted to federal regulators. Best Damn Hard Tea Original and Best Damn Hard Tea Peach were each...
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Arnold Palmer Spiked makes splash in Arizona debut
Held each year in the dead of winter, the Waste Management Phoenix Open has a reputation of offering a fun respite for golf fans from more-frigid climes. Which made it the perfect venue for MillerCoors...
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Anheuser-Busch adding new hard iced teas under Best Damn banner
Anheuser-Busch appears to be adding two new hard teas to its Best Damn lineup, according to labels submitted to federal regulators. Best Damn Hard Tea Original and Best Damn Hard Tea Peach were each...
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Arnold Palmer Spiked makes splash in Arizona debut
Held each year in the dead of winter, the Waste Management Phoenix Open has a reputation of offering a fun respite for golf fans from more-frigid climes. Which made it the perfect venue for MillerCoors...
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MillerCoors CMO David Kroll departing July 27
MillerCoors Chief Marketing Officer David Kroll is leaving the company effective July 27, according to a memo sent to distributors and employees today by CEO Gavin Hattersley. Kroll, who spent six...
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State of the beer: A Q&A with MillerCoors CEO Gavin Hattersley
Leadership changes. Ad agency roster changes. There’s been a lot going on at MillerCoors in recent weeks. We caught up with MillerCoors CEO Gavin Hattersley this week to get further context on earnings...
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MillerCoors ending production of Two Hats
MillerCoors is ceasing production of Two Hats, the light beer brand targeted at younger legal-age drinkers, in order to shift more focus on growing other brands in the company’s portfolio. Two Hats, an...
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MillerCoors announces restructuring plan
MillerCoors said today it is eliminating approximately 350 salaried positions across the company, the latest in a series of moves it has made in an effort to get its business back on track. The...
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Gavin Hattersley on the importance of the three-tier system
With the National Beer Wholesalers Association annual meeting kicking off in San Diego, we caught up with MillerCoors CEO Gavin Hattersley to talk about three-tier issues. He spoke to the evolution of...
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MillerCoors looking to boost agility, financial flexibility through...
MillerCoors today laid out a new corporate structure that the company said will create a leaner, more nimble organization with the financial flexibility to invest more in its brands and capitalize on...
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What MillerCoors will do differently: a Q&A with Gavin Hattersley
The pace of change has picked up at MillerCoors in recent months as the brewer looks to position itself to get to growth. We caught up with MillerCoors CEO Gavin Hattersley to talk about the changes...
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Coors Light going big on TV during December
Coors Light is taking two of its newest video spots to TV for December, aiming to showcase the brand’s promise of cold refreshment during the holiday season. The two spots, “Party Cooler” and “Snow,”...
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Hattersley: MillerCoors moving with speed to get business back on track
MillerCoors is ending 2018 by taking action to get its business on track in 2019. In just the past few weeks, MillerCoors has boosted investment in TV ads for Coors Light, launched new holiday-themed...
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Coors Light moving off the mountain and into the bar
Coors Light is coming off the mountain and into its drinkers’ backyards, tailgates and taverns. The nation’s No. 2-selling brand is rolling out a new marketing campaign that aims to re-establish Coors...
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Sorry, Bud Light. Miller Lite can keep saying it has more taste
Miller Lite can continue saying it has more taste than Bud Light and Michelob Ultra, a key pillar of its effort to convert drinkers to the Original Light Beer, according to a ruling announced today by...
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MillerCoors names new CMO, appoints new supply chain chief
MillerCoors today named Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, the first woman to ever hold the role. St. Jacques was most recently senior vice president and...
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Hattersley: MillerCoors to ‘move faster’ and ‘take more risks’ in 2019
Coming off a difficult 2018, MillerCoors is looking to bounce back by moving faster and acting bolder. MillerCoors CEO Gavin Hattersley, speaking at the Beer Business Daily summit in San Diego today,...
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About those Bud Light ads
Miller Lite. Coors Light. Sierra Nevada Pale Ale. Russian River Brewing’s Pliny the Elder double IPA. Corona Extra. Busch Light. Natural Light. Bon & Viv Spiked Seltzer. The list of beers goes on...
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